We believed, Bob didn’t

The first time we worked on SURGE, we were asked to work on a launch event held at the Coke HQ for the SURGE movement; an outside Facebook group that had lobbied for the relaunch. A week later I was begging for a twitter handle, a month later our team of three had the top trending topic on the platform with #surgeisback (September 5, 2014). Across all media it's believed there was 180,000,000 impressions with an all organic digital launch. 

The products flew off shelves, as SURGE became the top selling item in grocery on Amazon.com and number 7 in site wide sales for three months straight. A few months later we created a full set of POS, websites and more as the product expanded distribution. 

The work was a result of equals playing in an amazing partnership between Lauren Childs, Jenny Wilburn and myself. I worked as a creative director with Lauren, Co-Designer, Co-Art Director, photographer, co-strategist, co-copywriter and did whatever was needed to make the work. (oh, and bob was a real person, but that's not him in the pic)