Disney started with a mouse

designed to demonstrate our deep respect for Disney’s culture and creative standards. That deck sparked a long series of presentations tailored for nearly every group across Disney Parks, Marvel, and Lucasfilm. Each one built trust and alignment, laying the foundation for the creative collaborations that followed.
A collage of vintage black and white and color photographs featuring people at amusement parks, drinking beverages, and palm trees, with a logo reading 'ICONIC HAPPINESS' in the bottom right corner.
A Coca-Cola bottle on a beach with a ship in the background at sunset, with the slogan 'open happiness' printed on the image.
A Coca-Cola bottle with a red label featuring the Disney logo, positioned to the right of a vertical list of social media platform names with the word 'Stronger' highlighted in red.
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Family enjoying time together near a Disney castle, with the word 'VALUE' displayed on a graphic overlay, and Coca-Cola branding in the background.
A Coca-Cola glass bottle standing on the sand at sunset with a cruise ship in the background and the Coca-Cola logo at the top left corner. The text 'open happiness™' is displayed in the center, and there is a small Coca-Cola bottle cap on the sand at the bottom.

Can you make an ad?

As a creative partner, I art directed several advertising projects for Disney publications. I added hidden Mickeys to each piece—a small touch that made the work more personal and playful. While I’m proud of the craft, at the end of the day, they were still just ads.
A Coca-Cola paper cup filled with ice and soda, decorated with Disney-themed artwork against a red background.

Can we make it more Coke?

The first collaborative project I worked on was a paper cup originally designed in Pepsi blue. Our Coca-Cola team tasked me with subtly integrating brand elements to bring it in line with Coke’s identity. It was a careful process that respected the original design at every step, and ultimately, the final version debuted in Disneyland for the park’s 60th anniversary.
Large Coca-Cola bottle sculptures on a red and green display in an outdoor area with building in the background and people walking.

Can we make it better?

The second project involved updating a Coca-Cola–themed element in the park. We partnered with Imagineering to thoughtfully evolve the design, aligning it with Coca-Cola’s modern brand language while preserving its original spirit.
A hand holding a red Coca-Cola themed Disney souvenir cup with a straw, with Disneyland's Sleeping Beauty Castle in the background on a sunny day.

Can we make it collectable?

For the second cup I designed for the parks, we pitched a concept that aimed to make the cups collectible—not disposable. After countless meetings, we landed on a creative theme centered on mutual uplift, pixie dust, and sparkle. That idea became Pixevessence, a coined term that sold through in a red cup design which remained in the park for five years across three iterations, with hundreds of millions of units produced. The cup even developed a following, with some versions collected and resold on eBay.