Disney started with a mouse
As the lead creative working on Disney account at Coke, I started with a powerpoint deck. It's included here because it was important to show our respect for Disney as a company. We did deck after deck, for every imaginable group at every level for at Disney Parks, Marvel and Lucas Arts.
Can you make an ad?
As a partner we made some ads. I art directed several projects and added hidden Mickey's to each. I like the work, but they were still just ads for Disney publications.
Can we make it more Coke?
The first collaberative project I worked on was a paper cup. It was Pepsi blue. Our Coke team had me add a few elements to make it more coke. It took time, but it made it to Disneyland for the 60th anniversary. We respected their designs at every step as we made the project work for coke too.
Can we make it better?
The second project was an update to a coke themed element in the park. We worked with imagineering to nudge it forward into Coke’s current design language. 
Can we make it collectable?
For the second cup I worked on for the parks, we sold in a concept of trying to make the cups collectable and not just trash. We sat in meetings after meeting eventually landed on mutual uplift that resided in pixie dust and effervescence. The word Pixevessance sold in the a red cup that stayed in park for 5 years across 3 iterations with hundreds of millions of cups produced. We also made a cup that was collected and sold on eBay.